Privacy Policy

Overview

Lumae is built around transparency and restraint. We collect limited information to operate our products, communicate with people who choose to hear from us, understand how people discover Lumae, and improve our products and website.

This policy describes how Lumae Systems LLC (“Lumae”, “we”, “us”) collects and uses information, and the choices available to you.

Information We Collect

Information You Provide

• Email address when subscribing to updates
• Information provided when contacting us

Information Collected Automatically

When you visit our website, our hosting provider processes information associated with website requests, which may include your IP address, date and time of the request, requested page or resource, approximate location such as country or region, and browser or device information such as your user agent.

We also use server-side website analytics to understand aggregate website activity, such as pageviews, visitor trends, popular pages, locations, and referral sources. This analytics system is generated from server request data and does not require Lumae to place an analytics cookie or load a client-side analytics tracker.

When you arrive through a supported advertising campaign, we may also collect limited marketing attribution information, including:

• Paid advertising campaign and ad-group identifiers
• The page where you first arrived
• The hostname of a referring website, when available
• The date and time the attribution information was first recorded
• Signup context, such as the page, section, or call to action associated with a signup

Our marketing attribution system does not store the full URL, path, query string, or fragment of an external referring page.

Browser Storage

We use first-party browser storage, such as local storage, to remember limited marketing attribution information when you arrive through a supported advertising campaign. This helps us understand whether our advertising leads people to later subscribe for updates.

Marketing attribution information stored in your browser is designed to expire 30 days after it is first recorded. Your browser may remove this information sooner. You can also remove locally stored website data using your browser settings.

This browser storage is used by Lumae for our own campaign measurement. We do not currently use Google Analytics, Google Tag Manager, or Google advertising tracking tags on this website.

If you subscribe for updates while valid marketing attribution information is available, we may associate that information with your subscriber record. Marketing attribution is not required to subscribe, and missing or invalid attribution information does not prevent a signup.

How We Use Information

• To operate and maintain our products
• To respond to questions or support requests
• To improve the reliability and usability of our software
• To communicate updates when you subscribe
• To understand website activity and performance
• To understand how people discover Lumae and evaluate the effectiveness of our marketing and advertising
• To protect, troubleshoot, and maintain the security and reliability of our website and services

Service Providers & Data Sharing

Lumae does not sell your personal information.

We may share information with service providers that help us operate our website and services, such as hosting and email delivery providers. These providers process information in connection with the services they provide to us.

When you subscribe for updates, your email address, signup context, and any valid marketing attribution associated with that signup may be provided to our email delivery provider.

We may also disclose information when reasonably necessary to comply with law, protect our rights or the rights of others, prevent fraud or abuse, or protect the security of our services.

Data Retention

We retain information only as long as reasonably necessary for the purposes described in this policy, to comply with legal obligations, protect our services, or resolve disputes.

Marketing attribution stored in your browser is designed to expire 30 days after it is first recorded. If you subscribe while attribution information is available, attribution associated with your subscriber record may be retained with that record for as long as reasonably necessary for campaign measurement and management of our subscriber relationship, services, comply with legal obligations, or resolve disputes.

Information processed by our service providers may be retained according to the services they provide and their applicable retention practices.

Your Rights

You may unsubscribe from email updates at any time using the unsubscribe link in our emails.

You may contact us to request access to, correction of, or deletion of personal information we maintain about you. Depending on where you live and applicable law, you may have additional privacy rights.

You can remove information stored locally by this website using your browser’s controls for website data.

Requests can be made using the contact information below.

Contact

For privacy related questions, contact:

Privacy contact